Orangetheory Franchise Cost (2026)

What stands out about Orangetheory

Item 20 describes a system in retreat. Openings of franchised studios fell each year while exits rose, and in 2025, 87 studios left against 13 openings. That year's franchise exit rate was 6.8%, well above the three-year average of 4.3%. Most exits were studios that stopped operating, not terminations. Ownership churned as well: transfers to new owners jumped in 2025, which is worth raising with the franchisor and with the former owners Item 20 lists.

The royalty has a minimum sales base, while local advertising has a monthly greater-of formula. Item 6 requires a studio below its year-dependent sales standard to pay the royalty shortfall as though that standard had been met. Local advertising is the greater of a dollar minimum or a percentage of the prior month's sales, not a fixed charge. Missing the sales standard in consecutive years can lead to reduced territory rights or termination. Those conditions prevent a flat combined fee estimate.

Item 19 reports gross sales only, with no expenses. The qualifying studios averaged $802,145, and fewer than half reached it. The figures exclude permanent closures but retain temporarily closed storm-affected studios, so the sample is not every studio that traded during the period. Item 7's additional-funds reserve covers the first operating months, including payroll, fees and local marketing. Its estimate excludes purchasing real estate, a separate cost if the owner buys rather than leases the premises.

What are the initial franchise fees and financial requirements for Orangetheory?

Item 5 lists an initial franchise fee of $59,950 for Orangetheory. Check the cited Item 5 for payment timing, discounts and format-specific terms.

These minimums come from the franchisor’s website, not from the FDD, and can change: Orangetheory franchise page (checked October 29, 2026).

For a single studio, paid when the franchise agreement is signed and not refundable. Area development fees: $150,000 for 3 studios and $237,500 for 5, plus $47,500 for each additional studio; veterans pay $135,000 / $213,750 / +$42,750, existing franchisees $135,000 / $212,500 / +$42,500, and existing franchisees who are veterans $121,500 / $191,250 / +$38,250. A $575 management software setup fee is also due before opening. Fees paid in fiscal 2025 ranged from $0 to $59,950.

Source: Orangetheory 2026 FDD, Item 5, PDF p. 17.

How much does it cost to open an Orangetheory franchise? (Item 7)

Source: Orangetheory 2026 FDD, Item 7, PDF p. 24.

Item 7 of Orangetheory’s 2026 Franchise Disclosure Document estimates the total cost to open one single studio at $764,577 – $1,104,920. This total includes the initial franchise fee.

For comparison, the median high-end investment among 7 fitness records without a source-review hold is $1,029,811.

Item 7's total excludes real-estate purchase costs. It includes a rent and security-deposit estimate, but purchasing the premises increases the initial investment (PDF p. 25).

What ongoing royalties and fees does Orangetheory charge? (Item 6)

Source: Orangetheory 2026 FDD, Item 6, PDF p. 19.

Item 6 of Orangetheory’s 2026 FDD lists the charges below. Recurring charges and charges triggered by a transfer, renewal or other event have different conditions. Read each fee’s basis and notes before comparing rates.

How to read an Item 6 fee table.

Orangetheory startup investment and modeled fees over 10 years

Local advertising is the greater of a monthly dollar minimum or a percentage of prior-month sales. Royalty payments also have year-dependent minimum sales bases, and technology charges may increase. A single annual revenue figure cannot reproduce these conditions, so no combined fee or ten-year estimate is shown. See the fee amounts and definitions in Item 6 above. Open the calculator with your own assumptions.

Item 20: Orangetheory franchised outlet history

Source: Orangetheory 2026 FDD, Item 20, PDF p. 74.

Item 20 Table 3 reports 1,209 franchised outlets at the end of 2025. The company-owned table reports a further 15 outlets. Our calculated average annual franchised exit rate is 4.3% across the 3 reported years, using the definition below.

Franchised units went from 1,281 to 1,209 over 3 years (-72).

Reported exits include terminations, non-renewals, franchisor reacquisitions and other cessations. A reacquired outlet may continue operating. How we calculate the exit rate. How to read the Item 20 outlet tables. Compare Orangetheory’s exit rate with other brands.

214 units changed owners in 2025.

How much do Orangetheory franchise owners make? (Item 19)

Source: Orangetheory 2026 FDD, Item 19, PDF p. 66.

Item 19 of the 2026 FDD reports average gross sales of $802,145 (12 months ended Feb. 28, 2026, 1,189 franchised studios open the full period; 518 (44%) met or exceeded the average). Orangetheory’s Item 19 reports sales and other operating figures but no profit, costs or owner pay. Rent, payroll, supplies, loan payments and Item 6 fees such as the royalty (8% of gross sales) come out of sales before an owner is paid, so these figures cannot show what an owner earns.

See every Orangetheory Item 19 figure, with its period and sample.

Payback calculator (enter your own assumptions) Check any inputs against this record’s Item 7 startup costs and Item 6 fee rules.

How to interpret Orangetheory’s Item 19 figures and sample limits.

How long is the Orangetheory franchise agreement term?

Source: Orangetheory 2026 FDD, Item 17, PDF p. 61.

The standard Orangetheory franchise agreement runs 10 years, with renewal terms of 10 years.

The parties may mutually agree to a term up to eleven years to align it with the site agreement. One additional ten-year successor term is available only if the stated conditions are met, including remodeling and signing the then-current agreement.

How long does it take to open an Orangetheory franchise? (Item 11)

Source: Orangetheory 2026 FDD, Item 11, PDF p. 46.

Item 11 of the 2026 FDD states the time from signing the franchise agreement or the first payment, whichever is first to opening: approximately 9 to 12 months in most markets.

Franchises with a similar investment range

These published records are selected by proximity to Orangetheory’s $764,577 low-end Item 7 investment, starting with Fitness. Formats, fees and source qualifications differ; the figures are not interchangeable budgets:

• Blaze Pizza $757K – $1.3M Restaurants & Food
• Paris Baguette $728K – $1.86M Restaurants & Food
• The Learning Experience $806K – $1.56M Education & Tutoring
• Jeni's Splendid Ice Creams $698K – $955K Source review pending Provisional publication Restaurants & Food
• Massage Envy $696K – $1.05M Health & Wellness
• Pizza Hut $846K – $2.13M Restaurants & Food

Compare other fitness franchises

• Snap Fitness$555K – $828KSource review pendingProvisional publication
• Anytime Fitness$539K – $905K
• Pure Barre$455K – $736KSource review pendingProvisional publication

Frequently Asked Questions about Orangetheory

How much does it cost to open an Orangetheory?

Item 7 estimates $764,577 – $1,104,920 for a single studio. It separately lists leasehold improvements, the fitness equipment and OTbeat system, a technology system, and funds for the first three months. Purchasing the premises would add a cost that the estimate excludes.

How much do Orangetheory owners make?

Item 19 reports average gross sales of $802,145 for 1,189 franchised studios in the twelve months ended February 28, 2026. The sample includes two temporarily closed storm-affected studios but excludes 95 permanent closures. These are sales, not owner income; the FDD reports no expense or profit figures.

What are the ongoing royalties for Orangetheory?

The royalty rate is 8% of gross sales, subject to year-dependent minimum sales bases. The current brand fund is 3% of gross sales. Local advertising is the greater of $2,500 or 2% of prior-month gross sales. Technology and other charges are separate; the page does not show an unsupported combined annual fee estimate.