2026 FDD Issued Apr 29, 2026 Minnesota Commerce (CARDS) Checked Oct 9, 2026
Massage Envy Franchise Cost (2026)
A Massage Envy franchise costs an estimated $695,870 – $1,046,506 to open, according to Item 7 of the 2026 Franchise Disclosure Document (FDD). That total includes the $45,000 initial franchise fee (Item 5) and covers this format: Massage Envy Business. Item 6 lists royalty: 6% of Gross Sales, subject to the conditions below.
- Total investment
- $696K – $1.05MItem 7 source and qualifications
- Franchise fee
- $45KItem 5 source and terms
- Royalty
- 6% of Gross SalesItem 6 conditions and fee bases apply
- Brand fund
- 2% of Gross SalesItem 6 conditions and fee bases apply
- Units (2025)
- 993Item 20 source and scope
- Franchise exit rate
- 3.3% / yrCalculated 3-year average; definition and source
What stands out about Massage Envy
The Supplemental Marketing Fund is an alternative to a larger independent marketing obligation, not permission to stop marketing. Item 11 requires nonparticipants to fund their own advertising and promotion in addition to the National Advertising Fund. Electing the supplemental fund also creates a term commitment with automatic renewal and a notice requirement. Calling only the fund optional would leave out a material spending obligation.
The main sales average of $1,210,966 comes from the wider Network, while Item 19 separately reports businesses with the current recommended size and layout. Those samples are not interchangeable with the premises assumptions in Item 7. Businesses that temporarily closed and resumed within the reporting year can remain in the Network; businesses inactive at year-end cannot. Franchisee reports were not independently verified, and the sales tables do not disclose operating profit.
Massage Envy's computer purchase and technology subscriptions are different costs. Item 7 includes initial technology equipment, while Item 6 separates the technology package from centralized support. The Meevo subscription and support payments can continue after termination until membership liabilities are transferred or funded. The startup training estimate also excludes wages, and the rent line leaves out common-area charges, taxes and insurance; neither line is a complete operating budget.
What are the initial franchise fees and financial requirements for Massage Envy?
Item 5 lists an initial franchise fee of $45,000 for Massage Envy. Check the cited Item 5 for payment timing, discounts and format-specific terms.
Item 5 on PDF pages 26-27 states $45,000 for the first franchise and $35,000 for a second or subsequent franchise. U.S. military veterans under VetFran pay $36,000 for the first franchise and $28,000 for a second or subsequent franchise. These are distinct eligibility cases, not a $28,000-$45,000 fee for every first location. The fee is due in a lump sum when the agreement is signed, fully earned and nonrefundable. Item 7 retains its printed $28,000-$45,000 range because its low end uses a discounted subsequent-franchise case.
Source: Massage Envy 2026 FDD, Item 5, PDF p. 26.
This record lists no minimum net worth or liquid-capital requirement for Massage Envy, because no sourced figure has been recorded. Ask the franchisor for its current financial qualifications in writing.
How much does it cost to open a Massage Envy franchise? (Item 7)
Source: Massage Envy 2026 FDD, Item 7, PDF p. 32.
Item 7 of Massage Envy’s 2026 Franchise Disclosure Document estimates the total cost to open one massage envy business at $695,870 – $1,046,506. This total includes the initial franchise fee.
| Expense Category | Low ($) | High ($) |
|---|---|---|
| Initial Franchise Fee | $28,000 | $45,000 |
| Initial Opening Package | $32,100 | $74,600 |
| Computer System | $57,600 | $82,000 |
| Security Deposits | $5,000 | $31,156 |
| Three Months' Lease Rent | $11,520 | $36,000 |
| Leasehold Improvements | $405,000 | $551,000 |
| Exterior Signage (Interior Signage Included in Leasehold Improvements) | $5,800 | $17,000 |
| Business Licenses and Permits | $350 | $19,000 |
| Professional Fees | $15,000 | $30,000 |
| Grand Opening Advertising Program | $15,000 | $15,000 |
| Insurance | $2,500 | $8,750 |
| Initial Training | $1,000 | $7,000 |
| Additional Funds - 3 months | $117,000 | $130,000 |
| Total | $695,870 | $1,046,506 |
For comparison, the median high-end investment among 5 health & wellness records without a source-review hold is $761,154.
The table on PDF page 32 retains the printed $28,000-$45,000 franchise-fee line; the low amount applies to a qualifying veteran's subsequent franchise, not the ordinary first location. Notes on PDF pages 33-34 assume leased premises of 2,300-2,800 square feet, with pre-build-out walls, HVAC, base concrete floors and utilities. Three months' lease rent excludes common-area maintenance charges, taxes and insurance. Leasehold improvements do not deduct a landlord construction allowance; required-supplier build-out materials of $45,000-$89,000 and interior signage are already included, not added again. Exterior signage is separate. The initial opening package contains supplies, initial inventory, massage tables, room equipment and safety alert devices. The computer estimate includes purchase, installation, related systems and security equipment, with five computers at the low end and seven at the high end. Initial insurance is 25% of the estimated annual premium, not the full year's coverage cost. Initial training estimates travel and living costs for the owner and an employee/partner; it excludes their wages and salaries. Additional funds cover estimated first-three-month expenses, including payroll but no owner draw or salary and approximately $705 monthly P4 fees with cable internet. More funds may be needed; three months is not a break-even promise. The FDD bases its estimates on franchisees that opened during the preceding thirty-six months.
What ongoing royalties and fees does Massage Envy charge? (Item 6)
Source: Massage Envy 2026 FDD, Item 6, PDF p. 27.
Item 6 of Massage Envy’s 2026 FDD lists the charges below. Recurring charges and charges triggered by a transfer, renewal or other event have different conditions. Read each fee’s basis and notes before comparing rates.
How to read an Item 6 fee table.
| Fee Type | Amount / Rate | Payment Frequency | Notes & Source |
|---|---|---|---|
| Royalty | 6% of Gross Sales | Every period | Weekly on the previous week's Gross Sales. Note 2 includes memberships, gift-card sales, product and service revenue, amounts received by approved third-party marketing marketplaces, and full suggested retail prices for discounts not part of approved programs. Sales taxes, customer refunds/credits and service-provider tips are excluded. Under Note 3, a missing weekly sales report permits a debit of 120% of the prior week's royalty, followed by reconciliation to the actual royalty; this is not an increase in the standard rate. (Item 6, PDF p. 27) |
| P4 Technology Fees | Varies | Every period | All available services approximately $705 monthly with cable internet; without cable, costs increase. Components in Note 4: Meevo $215 monthly, internet/network/security $367 monthly, app $122.50 monthly. These components are not added again to the package. Component payments begin on the 24th of the month after the specified go-live, installation or receipt event. The monthly Meevo charge continues after termination until associated memberships or liabilities are transferred to another franchisee or fully funded. See PDF pages 30-31. (Item 6, PDF p. 27) |
| Centralized Tech Solutions and Support Fee | $390 per month | Every period | Begins after Meevo go-live under the stated due-date schedule; continues after termination until specified membership liabilities transferred or funded. (Item 6, PDF p. 27) |
| National Advertising Fund | 2% of Gross Sales | Every period | Weekly. (Item 6, PDF p. 27) |
| Supplemental Marketing Fund | 2% of Gross Sales | When it applies | The 2% fund contribution is elective, but marketing spending is not optional. Item 11 (PDF pages 44 and 46) requires a nonparticipant to spend at least 4% of annual Gross Sales on independent advertising, marketing and promotion, including through an approved agency or regional cooperative, in addition to the National Advertising Fund. Electing the Supplemental Marketing Fund requires its amendment and commits the franchisee to a two-year term that automatically renews for two-year periods unless written nonrenewal notice is given at least ninety days before expiry. Do not charge both alternatives as universal ongoing fees. (Item 6, PDF p. 27) |
| Regional Advertising Cooperative | Varies | When it applies | Amount set by cooperative members. The table exempts franchisees contributing to the Supplemental Marketing Fund; Note 5 also exempts compliant franchisees while the National Advertising Fund and Supplemental Marketing Fund remain in effect. If either fund ends, former contributions must instead be spent on business marketing and/or may be required as cooperative contributions. Material cooperative decisions require an affirmative vote of 51% of businesses, with one vote each. The separate 4% nonparticipant marketing requirement is described in Item 11, not waived by calling the fund optional. (Item 6, PDF p. 27) |
| Regional Advertising Cooperative Accounting Fee | 1% of Total Monthly Contributions | When it applies | Charged to the cooperative only if it requests accounting services and franchisor agrees. (Item 6, PDF p. 27) |
| Additional Training or Assistance Fee | Varies | When it applies | $250 per person per day plus expenses for specified additional services; may increase with costs. (Item 6, PDF p. 28) |
| Failure to Attend Convention or Program Fee | $400 | When it applies | The amount column states $400 per required attendee per day for the duration of the convention or program; the remarks say up to $400 per day for each required person who fails to attend. This is a nonattendance charge, not a universally recurring convention fee. (Item 6, PDF p. 28) |
| Opening Audit Fee | Varies | When it applies | Up to $500 for readiness audit/certification, subject to cost increases. (Item 6, PDF p. 28) |
| Refresh CAD Rendering or Site Survey Fee | $550 – $1,900 | When it applies | Upon applicable refresh invoice; may increase with costs. The franchisor currently retains up to $50 of this fee and pays the remainder to the third-party vendor; that retained portion is not an additional charge. (Item 6, PDF p. 28) |
| Refresh Architectural Plans Fee | $3,000 | When it applies | Upon applicable refresh invoice; may increase with costs. The franchisor currently retains up to $200 of this fee and pays the remainder to the third-party vendor; that retained portion is not an additional charge. (Item 6, PDF p. 28) |
| Successor Franchise Fee | Varies | When it applies | Two-thirds of then-current initial franchise fee. (Item 6, PDF p. 28) |
| Transfer Fee | Varies | When it applies | Two-thirds of then-current initial franchise fee for agreement/control transfer. Specified same-owner/wholly-owned entity transfers: $500-$2,500 administrative/legal charge. Item 17 on PDF page 63 separately requires the transferee to pay MSI a $150 Meevo administration fee before access when assigning that subscription; it is not an annual fee. (Item 6, PDF p. 28) |
| Audit | Varies | When it applies | Inspection/audit costs for late required records or Gross Sales understated by more than 2%. (Item 6, PDF p. 28) |
| Interest | Varies | When it applies | Lesser of 15% per annum or highest legal commercial contract rate on overdue amounts. (Item 6, PDF p. 29) |
| Fines | Varies | When it applies | Up to $500 per incident under the stated noncompliance, repeated-default or unauthorized-closure conditions. (Item 6, PDF p. 29) |
| Management Fee | Varies | When it applies | Up to 8% of Gross Sales plus costs/expenses if franchisor or Regional Developer manages after material breach. (Item 6, PDF p. 29) |
| Costs and Attorneys' Fees | Varies | When it applies | Applicable noncompliance costs. (Item 6, PDF p. 29) |
| Indemnification | Varies | When it applies | Covered breach and business-operation claims. (Item 6, PDF p. 29) |
| New Product or Supplier Testing | Varies | When it applies | Testing/inspection costs for proposed products/suppliers. (Item 6, PDF p. 29) |
| Insurance | Varies | When it applies | Premiums plus relevant costs/expenses if franchisor obtains missing coverage. (Item 6, PDF p. 29) |
| Late Fee and Dishonored Debits Fee | Varies | When it applies | 15% per annum or 1.25% monthly late fee; $100 per dishonored debit/insufficient-funds incident. (Item 6, PDF p. 29) |
| Rapid Response/D3 | $90 per month | Every period | Approximately $90 monthly for required incident reporting/response services; may increase with costs. (Item 6, PDF p. 29) |
| NASF Employment Verification System | $150 per year | When it applies | The FDD says the franchisor pays the $150 annual fee up and until October 2026 and franchisees may be required to pay thereafter. The FDD does not confirm that a transfer of this cost has occurred. It is conditional, not automatically an owner-paid annual charge based on today's date. (Item 6, PDF p. 30) |
Explore annual fees and payback assumptions
This fee schedule cannot be reduced to the calculator’s simple sales-based formula. Enter your own assumptions and check them against the Item 6 terms.
Massage Envy startup investment and modeled fees over 10 years
Required P4 technology costs vary with internet availability. Supplemental Marketing Fund enrollment substitutes an elective 2% contribution for the at-least-4% independent marketing spend required of nonparticipants in Item 11, not for all marketing obligations. Fee and Item 19 Gross Sales definitions also need separate review for discounts and service-provider tips. A sales average alone does not determine the applicable complete fee bill. See the fee amounts and definitions in Item 6 above. Open the calculator with your own assumptions.
Item 20: Massage Envy franchised outlet history
Source: Massage Envy 2026 FDD, Item 20, PDF p. 80.
Item 20 Table 3 reports 993 franchised outlets at the end of 2025. The company-owned table reports a further 0 outlets. Our calculated average annual franchised exit rate is 3.3% across the 3 reported years, using the definition below.
| Year | Franchised at Start | Opened | Reported Exits | At End | Franchise Exit Rate (%) |
|---|---|---|---|---|---|
| 2023 | 1,083 | 10 | 40 | 1,053 | 3.7% |
| 2024 | 1,053 | 1 | 45 | 1,009 | 4.3% |
| 2025 | 1,009 | 3 | 19 | 993 | 1.9% |
Franchised units went from 1,083 to 993 over 3 years (-90).
Reported exits include terminations, non-renewals, franchisor reacquisitions and other cessations. A reacquired outlet may continue operating. How we calculate the exit rate. How to read the Item 20 outlet tables. Compare Massage Envy’s exit rate with other brands.
61 units changed owners in 2025.
Franchised movements are the printed all-state Table 3 totals on PDF page 80; company-owned zeros are explicitly printed in Table 4 on PDF page 81. Transfers are the Table 2 totals on PDF page 74 and include outlets transferred after opening, not closures. Table 1 on PDF page 71 agrees with the year-end totals and counts businesses open on the relevant dates. Table 3 separately notes four agreements terminated for failure to open in 2023, two in 2024 and two in 2025; these unbuilt outlets are not added to the operating-outlet termination columns. The Item 19 Network is a smaller eligible reporting sample, not the full year-end outlet count.
How much do Massage Envy franchise owners make? (Item 19)
Source: Massage Envy 2026 FDD, Item 19, PDF p. 67.
Item 19 of the 2026 FDD reports average Gross Sales (Total Network) of $1,210,966 (January 1, 2025 to December 31, 2025, 989 franchised Network businesses opened before Fiscal Year 2025, reporting all 52 weeks except permitted temporary closures resumed within 2025, and actively operating at year-end). Massage Envy’s Item 19 reports sales but no profit, costs or owner pay. Rent, payroll, supplies, loan payments and Item 6 fees such as the royalty (6% of Gross Sales) come out of sales before an owner is paid, so these figures cannot show what an owner earns.
See every Massage Envy Item 19 figure, with its period and sample.
Payback calculator (enter your own assumptions) Check any inputs against this record’s Item 7 startup costs and Item 6 fee rules.
How to interpret Massage Envy’s Item 19 figures and sample limits.
How long is the Massage Envy franchise agreement term?
Source: Massage Envy 2026 FDD, Item 17, PDF p. 60.
The standard Massage Envy franchise agreement runs 10 years.
Item 17 on PDF pages 60-61 states a ten-year initial term and a conditional successor franchise under then-current terms, not a specified guaranteed renewal duration. Requirements include substantial compliance, appropriate notice, continued possession of the site, required qualifications and financial capacity, remodeling to current standards, a release subject to applicable riders, a successor fee and a new agreement that may differ materially. The successor fee is two-thirds of the then-current initial fee under Item 6. Meevo subscription renewal or extension cannot exceed the franchise-agreement term; Item 6 separately describes technology-payment obligations after termination.
How long does it take to open a Massage Envy franchise? (Item 11)
Source: Massage Envy 2026 FDD, Item 11, PDF p. 52.
Item 11 of the 2026 FDD states the time from signing the franchise agreement to opening: approximately 9 months.
Franchises with a similar investment range
These published records are selected by proximity to Massage Envy’s $695,870 low-end Item 7 investment, starting with Health & Wellness. Formats, fees and source qualifications differ; the figures are not interchangeable budgets:
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Frequently Asked Questions about Massage Envy
- What is the initial franchise fee for a Massage Envy?
- Item 5 states $45,000 for an ordinary first location and $35,000 for a second or subsequent location. Eligible U.S. military veterans under VetFran pay $36,000 for a first location or $28,000 for a subsequent location. Payment is due at agreement signing and is nonrefundable.
- How much does it cost to open a Massage Envy?
- Item 7 lists $695,870 – $1,046,506 for leased premises, including its printed discounted-to-standard franchise-fee line. Three months' rent excludes common-area maintenance, taxes and insurance; the insurance line is only the initial quarter of the estimated annual premium. Training excludes wages, and working capital excludes an owner's draw or salary. The low total is not an ordinary first-location quote.
- What are the ongoing fees for Massage Envy?
- Item 6 states a 6% of Gross Sales royalty and 2% of Gross Sales National Advertising Fund contribution on Gross Sales. Item 11 adds either the elective 2% Supplemental Marketing Fund contribution or at least 4% of annual Gross Sales spent independently on marketing during nonparticipation. P4 technology, centralized support and incident-reporting charges are also listed. Enrollment, connectivity and other contractual conditions prevent a single universal all-in fee estimate.
- How much revenue does a Massage Envy generate?
- Table 1 of the 2026 FDD reports average Gross Sales of $1,210,966 for the 989 eligible Network businesses in calendar 2025, not all year-end locations. Temporary closures that resumed within the year can remain eligible. Table 2 separately reports $1,166,456 for 189 Current Format Businesses of 2,300-2,800 square feet. Neither measure deducts operating costs or represents owner income.
Sources
ME SPE Franchising, LLC Franchise Disclosure Document, issued April 29, 2026, as filed with the Minnesota Commerce (CARDS). Read the source FDD PDF. How to get this FDD yourself.
- Item 5: cited PDF p. 26
- Item 6: cited PDF p. 27
- Item 7: cited PDF p. 32
- Item 19: cited PDF p. 67
- Item 20: cited PDF p. 80
- Agreement term (Item 17): cited PDF p. 60
Page references for Massage Envy use the PDF viewer's digital page count, not printed page headers. Some viewers download the document instead of opening the referenced page.
If the state document viewer does not open, use Minnesota Commerce's public filing instructions to look up the filing by franchisor name and document date.
Document & verification changelog
- October 29, 2026: Record updated.
- October 9, 2026: Source check completed against the recorded FDD.
- October 9, 2026: Initial cost profile published from the 2026 Franchise Disclosure Document (issued April 29, 2026).