2026 FDD Item 19, p. 83 Checked Sep 28, 2026
Planet Fitness Franchise Revenue and Company-Owned EBITDA (2026 FDD)
In Item 19 of its 2026 Franchise Disclosure Document, Planet Fitness reports average annual EFT revenue, middle third of $1,873,231 (2025, 764 of the 2,291 franchised U.S. clubs open all of 2025; 370 (48%) met or exceeded it. The FDD reports thirds, not a system-wide average). The figures below are selected disclosures, not a substitute for reading the full Item 19.
Startup cost: a Planet Fitness franchise costs an estimated $1,282,500 – $5,386,000 to open (Item 7). See the full Planet Fitness franchise cost breakdown.
Does Planet Fitness’s Item 19 show profit or owner pay?
Partly. Besides sales, Planet Fitness’s Item 19 reports “Average EBITDA, company-owned clubs, middle third”, “Average EBITDA, company-owned clubs, bottom third” and “Average EBITDA, company-owned clubs, upper third”. These profit figures cover company-owned units, not franchised ones, so they do not show a franchisee’s results. Each figure follows the franchisor’s own definition in Item 19, which decides which costs are deducted and whether an owner’s salary is one of them. None of them is necessarily an owner’s take-home pay.
What Planet Fitness discloses (Item 19)
Source: Planet Fitness 2026 FDD, Item 19, PDF p. 83.
| Figure | Value | Period | Based on |
|---|---|---|---|
| Average annual EFT revenue, middle third | $1,873,231 | 2025 | 764 of the 2,291 franchised U.S. clubs open all of 2025; 370 (48%) met or exceeded it. The FDD reports thirds, not a system-wide average (Item 19, PDF p. 83) |
| Median annual EFT revenue, middle third | $1,863,300 | 2025 | Same 764 franchised clubs (Item 19, PDF p. 83) |
| Average annual EFT revenue, bottom third | $1,260,539 | 2025 | 764 franchised clubs; 437 (57%) met or exceeded it (Item 19, PDF p. 83) |
| Average annual EFT revenue, upper third | $2,705,811 | 2025 | 763 franchised clubs; 296 (39%) met or exceeded it (Item 19, PDF p. 83) |
| Lowest annual EFT revenue, franchised | $429,581 | 2025 | Single franchised club (Item 19, PDF p. 83) |
| Average EBITDA, company-owned clubs, middle third | $708,853 | 2025 | 87 corporate-owned clubs in the middle third by net revenue; 36% of net revenue; after rent (Item 19, PDF p. 86) |
| Average net revenue, company-owned clubs, middle third | $1,981,342 | 2025 | Same 87 corporate-owned clubs (Item 19, PDF p. 86) |
| Average EBITDA, company-owned clubs, bottom third | $280,839 | 2025 | 88 corporate-owned clubs; 21% of net revenue (Item 19, PDF p. 86) |
| Average EBITDA, company-owned clubs, upper third | $1,104,804 | 2025 | 87 corporate-owned clubs; 42% of net revenue (Item 19, PDF p. 86) |
Item 19 sample and definitions
EFT revenue is recurring monthly and annual membership fees billed to members, the same base the royalty is charged on; it excludes paid-in-full memberships, retail and other revenue. The company-owned statement covers 262 clubs and records equipment replacement and remodeling as capital assets, so those costs are not in its expenses or EBITDA. EBITDA also excludes the initial investment and any debt service.
How to interpret Planet Fitness’s Item 19 figures and sample limits · What Item 19 does and does not show about owner pay.
Some recurring charges depend on a sales subset, usage or another amount not supplied by the annual sales figure. We do not combine them into an all-sales percentage or estimate total fees. Reported sales are not owner income.
Scope of these figures: The selected Planet Fitness disclosures above retain their recorded periods and samples. The lead figure covers 764 of the 2,291 franchised U.S. clubs open all of 2025; 370 (48%) met or exceeded it. The FDD reports thirds, not a system-wide average. They do not establish take-home owner income or the results of a new outlet. Read the linked Item 19 for the franchisor's definitions and exclusions.
Full Planet Fitness franchise cost breakdown · Payback calculator (enter your own assumptions)
Sources
Planet Fitness Franchising LLC Franchise Disclosure Document, issued May 22, 2026, as filed with the Minnesota Commerce (CARDS). Read the source FDD PDF. How to get this FDD yourself.
- Item 5: cited PDF p. 18
- Item 6: cited PDF p. 19
- Item 7: cited PDF p. 29
- Item 19: cited PDF p. 83
- Item 20: cited PDF p. 97
- Agreement term (Item 17): cited PDF p. 69
Page references for Planet Fitness use the PDF viewer's digital page count, not printed page headers. Some viewers download the document instead of opening the referenced page.
If the state document viewer does not open, use Minnesota Commerce's public filing instructions to look up the filing by franchisor name and document date.
Document & verification changelog
- October 29, 2026: Record updated.
- September 28, 2026: Source check completed against the recorded FDD.
- September 28, 2026: Initial cost profile published from the 2026 Franchise Disclosure Document (issued May 22, 2026).