2026 FDD Item 19, p. 45 Checked Nov 2, 2026
Once Upon A Child Franchise Revenue and Gross Profit (2026 FDD)
In Item 19 of its 2026 Franchise Disclosure Document, Once Upon A Child reports average Gross Sales, franchised Stores of $1,268,984 (12 months ended December 27, 2025, 408 of 409 franchised U.S. and Canadian Stores operated by the same owners all year (of 441 open); 175 (43%) attained or exceeded the average). The figures below are selected disclosures, not a substitute for reading the full Item 19.
Startup cost: an Once Upon A Child franchise costs an estimated $355,700 – $485,900 to open (Item 7). See the full Once Upon A Child franchise cost breakdown.
Does Once Upon A Child’s Item 19 show profit or owner pay?
Partly. Besides sales, Once Upon A Child’s Item 19 reports “Average Gross Profit (Gross Sales less Cost of Goods Sold), franchised Stores” and “Median Gross Profit (Gross Sales less Cost of Goods Sold), franchised Stores”. Each figure follows the franchisor’s own definition in Item 19, which decides which costs are deducted and whether an owner’s salary is one of them. None of them is necessarily an owner’s take-home pay.
What Once Upon A Child discloses (Item 19)
Source: Once Upon A Child 2026 FDD, Item 19, PDF p. 45.
| Figure | Value | Period | Based on |
|---|---|---|---|
| Average Gross Sales, franchised Stores | $1,268,984 | 12 months ended December 27, 2025 | 408 of 409 franchised U.S. and Canadian Stores operated by the same owners all year (of 441 open); 175 (43%) attained or exceeded the average (Item 19, PDF p. 46) |
| Median Gross Sales, franchised Stores | $1,178,261 | 12 months ended December 27, 2025 | 408 franchised U.S. and Canadian Stores (Item 19, PDF p. 46) |
| Average Gross Profit (Gross Sales less Cost of Goods Sold), franchised Stores | $846,489 | 12 months ended December 27, 2025 | 408 franchised Stores; deducts only cost of goods sold, freight and shrinkage, not operating expenses; 175 (43%) attained or exceeded the average (Item 19, PDF p. 46) |
| Median Gross Profit (Gross Sales less Cost of Goods Sold), franchised Stores | $784,890 | 12 months ended December 27, 2025 | 408 franchised Stores (Item 19, PDF p. 46) |
Item 19 sample and definitions
Item 19 (PDF pages 45-47) covers Stores opened from 1988 through 2024 and not transferred in 2025, including Canadian Stores, which the franchisor says do not differ materially. Gross profit averaged 66.71% of sales and excludes rent, payroll and every other operating expense. Stores opened in 2024 averaged $980,314; those opened in 2019 or earlier averaged $1,334,370. Sales ranged from $268,773 to $3,660,164.
How to interpret Once Upon A Child’s Item 19 figures and sample limits · What Item 19 does and does not show about owner pay.
Fee illustration using reported sales
Calculated fee illustration using Item 6 and Item 19, not an FDD profit disclosure or owner-income estimate.
Source: Once Upon A Child 2026 FDD, Item 6 (fee inputs), PDF p. 13.
The selected annual sales metric supports the illustration below. Other Item 19 rows can cover different periods or samples and are not interchangeable inputs. Sales remaining after these fees still have to cover operating costs.
| Sales figure | Sales | Fees to franchisor & marketing | Left for all other costs |
|---|---|---|---|
| Average Gross Sales, franchised Stores12 months ended December 27, 2025 · 408 of 409 franchised U.S. and Canadian Stores operated by the same owners all year (of 441 open); 175 (43%) attained or exceeded the average | $1,268,984 | $144,628 | $1,124,356 |
The range uses the recorded recurring fee ranges. Rent, payroll, cost of goods, loan payments and taxes still come out of the last column. The sales sample’s results do not predict a new outlet’s results.
Scope of these figures: The selected Once Upon A Child disclosures above retain their recorded periods and samples. The lead figure covers 408 of 409 franchised U.S. and Canadian Stores operated by the same owners all year (of 441 open); 175 (43%) attained or exceeded the average. They do not establish take-home owner income or the results of a new outlet. Read the linked Item 19 for the franchisor's definitions and exclusions.
Full Once Upon A Child franchise cost breakdown · Payback calculator
Sources
Winmark Corporation Franchise Disclosure Document, issued March 16, 2026, as amended October 13, 2026, as filed with the Minnesota Commerce (CARDS). Read the source FDD PDF. How to get this FDD yourself.
- Item 5: cited PDF p. 12
- Item 6: cited PDF p. 13
- Item 7: cited PDF p. 17
- Item 19: cited PDF p. 45
- Item 20: cited PDF p. 54
- Agreement term (Item 17): cited PDF p. 39
Page references for Once Upon A Child use the PDF viewer's digital page count, not printed page headers. Some viewers download the document instead of opening the referenced page.
If the state document viewer does not open, use Minnesota Commerce's public filing instructions to look up the filing by franchisor name and document date.
Document & verification changelog
- November 2, 2026: Source check completed against the recorded FDD.
- November 2, 2026: Initial cost profile published from the 2026 Franchise Disclosure Document (issued March 16, 2026).
- November 2, 2026: Independently checked against the March 16, 2026 Minnesota Clean FDD, as amended October 13, 2026: cover, Items 5, 6, 7, 11, 17, 19 and 20. Corrected the issue date and recorded the amendment. Item 6 now lists all 15 rows (the draft had 6) and models the combined 6% advertising requirement once instead of adding the new ad fund to it. Added the opening time, renewal terms, Item 19 scope and the U.S. and Canada scope of Item 20. Rewrote the analysis.
- October 13, 2026: Amendment date recorded for the source FDD.