2026 FDD Issued May 19, 2026 Minnesota Commerce (CARDS) Checked Nov 2, 2026
The Good Feet Store Franchise Cost (2026)
The Good Feet Store franchise costs an estimated $265,767 – $637,892 to open, according to Item 7 of the 2026 Franchise Disclosure Document (FDD). That total includes the $25,000 initial franchise fee (Item 5) and covers this format: New Good Feet Store. Item 6 lists continuing service fees: 2.5% of Gross Sales, subject to the conditions below.
- Total investment
- $266K – $638KItem 7 source and qualifications
- Franchise fee
- $25KItem 5 source and terms
- Continuing Service Fees
- 2.5% of Gross SalesItem 6 conditions and fee bases apply
- Brand fund
- 3% of Gross SalesItem 6 conditions and fee bases apply
- Units (2025)
- 288Item 20 source and scope
- Franchise exit rate
- 1.1% / yrCalculated 3-year average; definition and source
What stands out about The Good Feet Store
The royalty starts low but is built to rise. Item 6 set it at a lower rate at issuance and raised it to 2.5% of Gross Sales in mid-2026, and the franchisor may add a further increase each year, including catch-up increases it skipped, up to a ceiling during the initial term. Advertising works the other way: the contribution is a percentage of sales capped at a fixed monthly dollar amount, so higher-volume stores pay a smaller share.
Products are the franchisor's other revenue line. Opening inventory comes largely from its affiliate DOL, all products must come from DOL or approved vendors, and Item 6 allows a commission on sales of outside products once they pass a set share of a store's sales. Item 19 gives no sales or earnings figures, so a buyer must rely on current owners for evidence of results.
The system is now entirely franchised. The affiliate that ran company stores sold them to franchisees over the last two years, leaving none by the end of 2025, when franchised stores reached 288. Buyers choose a term of either length offered in Item 17 and can renew without a limit on the number of renewals, as long as they upgrade the store to current standards.
What are the initial franchise fees and financial requirements for The Good Feet Store?
Item 5 lists an initial franchise fee of $25,000 for The Good Feet Store. Check the cited Item 5 for payment timing, discounts and format-specific terms.
Item 5 (PDF page 14): the standard initial franchise fee is $25,000, paid at signing and non-refundable; franchisees signing in 2025 paid none because fees were waived for existing franchisees. An Area Development Agreement costs $10,000 per committed store (waived in 2025) and is not credited toward franchise fees. Before opening you must buy opening inventory of about $55,000 to $85,000 from the franchisor's affiliate DOL or approved suppliers. Training is free for the first two people and $750 for each additional attendee. Qualifying veterans owning at least 51% get 25% off the franchise fee and initial product orders.
Source: The Good Feet Store 2026 FDD, Item 5, PDF p. 14.
This record lists no minimum net worth or liquid-capital requirement for The Good Feet Store, because no sourced figure has been recorded. Ask the franchisor for its current financial qualifications in writing.
How much does it cost to open The Good Feet Store franchise? (Item 7)
Source: The Good Feet Store 2026 FDD, Item 7, PDF p. 20.
Item 7 of The Good Feet Store’s 2026 Franchise Disclosure Document estimates the total cost to open one new good feet store at $265,767 – $637,892. This total includes the initial franchise fee.
| Expense Category | Low ($) | High ($) |
|---|---|---|
| Initial Franchise Fee | $25,000 | $25,000 |
| Exterior Signage | $10,000 | $25,000 |
| Construction Cost | $80,000 | $300,000 |
| Information System | $12,000 | $16,000 |
| Initial Inventory | $55,000 | $85,000 |
| Rent / Security Deposit | $2,500 | $10,000 |
| Store Décor Package | $41,117 | $44,642 |
| Store Design / Architecture | $2,000 | $20,000 |
| Initial Training | $0 | $750 |
| Travel, Room, and Board While Training | $1,500 | $3,000 |
| Miscellaneous (Licenses, Permits, etc.) | $750 | $7,000 |
| Insurance and Bonds | $900 | $1,500 |
| Grand Opening Advertising / Market Introduction Program | $5,000 | $20,000 |
| Additional Funds – 3 Months | $30,000 | $80,000 |
| Total | $265,767 | $637,892 |
For comparison, the median high-end investment among 5 retail records without a source-review hold is $485,900.
Item 7 (PDF pages 20-21) prints $265,767 to $637,892 for a new store, excluding real estate purchase costs; its 14 lines add to that total. Opening inventory comes from the franchisor's affiliate DOL and approved suppliers. Renewing franchisees must install the current Information System and Store Décor Package. Note 1 says a one-store Area Development Agreement adds the $10,000 development fee to both ends of the range, but then repeats the unadjusted $265,767 to $637,892 figure.
What ongoing royalties and fees does The Good Feet Store charge? (Item 6)
Source: The Good Feet Store 2026 FDD, Item 6, PDF p. 15.
Item 6 of The Good Feet Store’s 2026 FDD lists the charges below. Recurring charges and charges triggered by a transfer, renewal or other event have different conditions. Read each fee’s basis and notes before comparing rates.
How to read an Item 6 fee table.
| Fee Type | Amount / Rate | Payment Frequency | Notes & Source |
|---|---|---|---|
| Continuing Service Fees | 2.5% of Gross Sales | Every period | 1.75% of monthly Gross Sales at issuance, increasing to 2.5% on July 1, 2026; paid on the 15th. The franchisor may raise it each year by up to 0.75% (or more to catch up on skipped increases) with notice by October 1, capped at 5% during the initial term (note 2). (Item 6, PDF p. 15) |
| Advertising Fund | 3% of Gross Sales | Every period | Up to 3% of monthly Gross Sales, currently the lesser of $1,975 or 3% of monthly Gross Sales; increased by $85 per month if you miss a Good Feet Convention. (Item 6, PDF p. 15) |
| Commission Payable on Excess Sales of Certain Products | Varies | When it applies | 6% of monthly Gross Sales from products not bought from the franchisor or its affiliates, to the extent those sales exceed 20% of total monthly Gross Sales, if the franchisor requires it. (Item 6, PDF p. 15) |
| Area Advertising Cooperative Program | Varies | When it applies | If a cooperative is formed, at least the greater of $10,000 per month or 20% of monthly Gross Sales; no cooperatives exist. (Item 6, PDF p. 16) |
| Initial Training for New Managers | $750 | When it applies | $750 per person attending the initial brand standard training program; may rise to $1,400. (Item 6, PDF p. 16) |
| Additional Training | Varies | When it applies | $800 per day for 3 sets of 2-day off-site training sessions; may rise to $1,500 per day. (Item 6, PDF p. 16) |
| Additional Guidance and Assistance | Varies | When it applies | Currently $600 per day plus out-of-pocket expenses, not more than $1,500 per day. (Item 6, PDF p. 16) |
| Product Purchases | Varies | When it applies | All products must be bought from DOL, its affiliates and other approved vendors (Item 8). (Item 6, PDF p. 16) |
| Supplier Evaluation Fees | Varies | When it applies | Testing costs for a proposed new product or supplier, up to $5,000. (Item 6, PDF p. 16) |
| Other Advertising and Promotional Materials | Varies | When it applies | Nominal charges, if any, for brochures, displays and other promotional materials. (Item 6, PDF p. 17) |
| Transfer (Franchisee or Store Level) | $5,000 | When it applies | $5,000, half when you request approval and the rest before the transfer closes; waived if you pay the franchisor a commission under a finder's fee agreement. (Item 6, PDF p. 17) |
| Transfer (Developer or Development Rights Level) | Varies | When it applies | $5,000 for each store remaining to be developed under the ADA, capped at $25,000 per Development Area, plus store-level transfer fees. (Item 6, PDF p. 17) |
| Insurance Coverage | Varies | When it applies | Reimbursement of premiums if the franchisor buys required insurance for you. (Item 6, PDF p. 17) |
| Indemnification | Varies | When it applies | All losses and expenses from claims about your store's operation (note 3). (Item 6, PDF p. 17) |
| Preferred Vendor Payments | Varies | When it applies | Reimbursement of amounts the franchisor pays a Preferred Vendor that you did not pay when due. (Item 6, PDF p. 18) |
| Reimbursement of Taxes | Varies | When it applies | Taxes the franchisor must pay a state because of your operation or payments, other than its income taxes. (Item 6, PDF p. 18) |
| Audits | Varies | When it applies | Inspection or audit costs, up to $10,000, if you refuse to provide materials or understate Gross Sales. (Item 6, PDF p. 18) |
| Late Fee | $50 | When it applies | $50 for each late or dishonored payment. (Item 6, PDF p. 18) |
| Interest | Varies | When it applies | The lesser of 1.5% per month or the legal maximum on amounts more than 7 days overdue. (Item 6, PDF p. 18) |
| Attorneys' Fees and Losses and Expenses | Varies | When it applies | The prevailing party's costs in a legal proceeding, and the franchisor's losses from your breach. (Item 6, PDF p. 18) |
| Management Fee | Varies | When it applies | Out-of-pocket expenses, including wages, if the franchisor operates the store after your death or disability. (Item 6, PDF p. 18) |
| Renewal Fee | $5,000 | When it applies | $5,000 when you sign the renewal Franchise Agreement. (Item 6, PDF p. 18) |
| Computer Systems, Software, Maintenance, and Support (Technology) | $700 per month | Every period | Currently $700 per month; may rise to $2,500 per month in a 5-year term or the first 5 years of a 10-year term, and to $5,000 per month in the second 5 years. (Item 6, PDF p. 19) |
| Reimbursement of Customer Refunds | Varies | When it applies | Refunds the franchisor pays because your store did not follow its refund policy or the law. (Item 6, PDF p. 19) |
Explore annual fees and payback assumptions
This fee schedule cannot be reduced to the calculator’s simple sales-based formula. Enter your own assumptions and check them against the Item 6 terms.
The Good Feet Store startup investment and modeled fees over 10 years
The Advertising Fund is the lesser of 3% of monthly Gross Sales or $1,975 per month, and the Continuing Service Fee can rise each year. A single annual sales figure cannot show the monthly cap or future rates, so this record does not produce an annual fee estimate or payback preset. See the fee amounts and definitions in Item 6 above. Open the calculator with your own assumptions.
Item 20: The Good Feet Store franchised outlet history
Source: The Good Feet Store 2026 FDD, Item 20, PDF p. 71.
Item 20 Table 3 reports 288 franchised outlets at the end of 2025. The company-owned table reports a further 0 outlets. Our calculated average annual franchised exit rate is 1.1% across the 3 reported years, using the definition below.
| Year | Franchised at Start | Opened | Reported Exits | At End | Franchise Exit Rate (%) |
|---|---|---|---|---|---|
| 2023 | 175 | 37 | 2 | 210 | 1.1% |
| 2024 | 210 | 46 | 2 | 254 | 1% |
| 2025 | 254 | 37 | 3 | 288 | 1.2% |
Franchised units went from 175 to 288 over 3 years (+113).
Reported exits include terminations, non-renewals, franchisor reacquisitions and other cessations. A reacquired outlet may continue operating. How we calculate the exit rate. How to read the Item 20 outlet tables. Compare The Good Feet Store’s exit rate with other brands.
9 units changed owners in 2025.
Item 20 Table 3 totals are on PDF page 71 and Table 4 on page 72; they match Table 1 (PDF page 65). Company-owned stores are operated by the affiliate DOL, which sold 12 stores to franchisees in 2024 and its remaining 17 in 2025, leaving none at the end of 2025.
How much do The Good Feet Store franchise owners make? (Item 19)
Source: The Good Feet Store 2026 FDD, Item 19, PDF p. 65.
The Good Feet Store’s 2026 FDD has no Item 19 financial performance representation, so it gives no official sales, profit or owner-pay figures. Treat any earnings claim you hear from a salesperson with caution, and ask current owners (their contacts are listed in Item 20).
Item 19 (PDF page 65) states that the franchisor does not make any financial performance representations.
Payback calculator (enter your own assumptions) Check any inputs against this record’s Item 7 startup costs and Item 6 fee rules.
How long is the The Good Feet Store franchise agreement term?
Source: The Good Feet Store 2026 FDD, Item 17, PDF p. 57.
5 or 10 years from opening, at your option
Item 17 (PDF page 57): the term begins when the franchisor signs the Franchise Agreement and ends, at your option, 5 or 10 years after the store opens. Unlimited successive renewal terms of 5 or 10 years are available if you meet the renewal conditions, including store upgrades and the $5,000 renewal fee.
How long does it take to open The Good Feet Store franchise? (Item 11)
Source: The Good Feet Store 2026 FDD, Item 11, PDF p. 35.
Item 11 of the 2026 FDD states no typical time to open. The agreement requires you to open ready to open within 120 days after signing the Franchise Agreement.
Item 11 states no typical opening time; the franchisor may terminate if the deadline is missed.
Franchises with a similar investment range
These published records are selected by proximity to The Good Feet Store’s $265,767 low-end Item 7 investment, starting with Retail. Formats, fees and source qualifications differ; the figures are not interchangeable budgets:
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Compare other retail franchises
Sources
The Good Feet Store Franchise Disclosure Document, issued May 19, 2026, as filed with the Minnesota Commerce (CARDS). Read the source FDD PDF. How to get this FDD yourself.
- Item 5: cited PDF p. 14
- Item 6: cited PDF p. 15
- Item 7: cited PDF p. 20
- Item 19: cited PDF p. 65
- Item 20: cited PDF p. 71
- Agreement term (Item 17): cited PDF p. 57
Page references for The Good Feet Store use the PDF viewer's digital page count, not printed page headers. Some viewers download the document instead of opening the referenced page.
If the state document viewer does not open, use Minnesota Commerce's public filing instructions to look up the filing by franchisor name and document date.
Document & verification changelog
- November 2, 2026: Source check completed against the recorded FDD.
- November 2, 2026: Initial cost profile published from the 2026 Franchise Disclosure Document (issued May 19, 2026).
- November 2, 2026: Independently checked against the May 19, 2026 Minnesota Clean FDD: cover, Items 1, 5, 6, 7, 11, 17, 19 and 20. Item 6 now lists all 24 rows (the draft had 7), records the Continuing Service Fee at its scheduled 2.5% rate from July 1, 2026, and suppresses the annual fee model because of the advertising cap. The term now shows the 5- or 10-year option instead of a single length. Added the opening deadline and Item 7 and Item 20 notes. Rewrote the analysis.